Dealer Principal - Multi-Brand Dealership | Growth Opportunity

 Western Cape, West Atlantic Seaboard

Basic + Car + Incentives + Benefits

An exciting and rare opportunity has become available for a youthful, driven automotive leader to take on a Dealer Principal role at a growing multi-brand dealership. This position is ideally suited to either an experienced New Car Sales Manager ready to step up, or a young Dealer Principal (1–3 years’ experience) looking to take full ownership of a developing dealership with significant growth potential. Backed by a highly supportive OEM offering substantial marketing investment and brand development support, this dealership is positioned for expansion — and requires the right leader to unlock its full potential.

The Opportunity

This is not a “maintain the status quo” role — it’s an opportunity to build, grow, and shape a dealership.

With a small, focused team already in place, you will have the ability to:

• Drive strategic growth across multiple brands
• Build a high-performance sales culture
• Leverage strong OEM marketing support to increase market share
• Put your own stamp on the dealership’s success

Key Responsibilities

• Full operational and commercial responsibility for the dealership
• Drive new vehicle sales performance and overall profitability
• Lead, mentor, and grow a small but ambitious team
• Implement sales strategies aligned to OEM growth plans
• Oversee marketing initiatives and campaign execution
• Ensure high levels of customer satisfaction and brand representation
• Manage budgets, performance targets, and reporting

Requirements

• Proven experience in a franchised motor dealership environment
• Either:
  • A Senior New Car Sales Manager ready to step into a DP role, or
  • A Dealer Principal with 1–3 years’ experience
• Strong commercial awareness and leadership ability
• High energy, ambition, and a growth mindset
• Ability to work hands-on in a developing dealership environment
• Stable work history and strong track record

You will need the following documents and experience to apply.

• A FULL CV in Word or PDF format - Must include Company Names, Dates of Employment and Reasons for Leaving.  Our system does NOT support scanned CV’s

PLEASE DO NOT APPLY ON THE WEBSITE 

Send your CV to paula@astorrecruitment.co.za 

NOTE: Should you not hear from one of our Representatives within 14 days of submitting your application, please consider your application unsuccessful for this position.

Matric

A business degree or diploma would be beneficial 

Requirements

• Proven experience in a franchised motor dealership environment
• Either:
  • A Senior New Car Sales Manager ready to step into a DP role, or
  • A Dealer Principal with 1–3 years’ experience
• Strong commercial awareness and leadership ability
• High energy, ambition, and a growth mindset
• Ability to work hands-on in a developing dealership environment
• Stable work history and strong track record